Radicle Perspectives:

Elevating the supplement industry through a series of virtual fireside chats with leaders, academics, and other influential catalysts.

Episode:  Dietary Supplements: The Art & Science of Today’s Media

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Tune in to another insightful episode of Radicle Perspectives as we welcome our esteemed guest, Danielle Masterson, Deputy Editor of the leading dietary supplement trade publication, NutraIngredients-USA. Danielle will share solutions for creating a trade media pitch that cuts through the noise. Gain insights on how to leverage data and science to tell your story, with confidence and in compliance.

Don't miss out on this engaging discussion to better navigate the unchartered waters of the supplement industry.

Key Topics

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How have media pitches changed over the past several years with the increase in dietary supplement regulatory scrutiny
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How is science and data being leveraged in dietary supplements marketing and media
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How to communicate clearly and avoid misinterpretation, especially with regulators

Meet the Guest: Danielle Masterson

Danielle Masterson joined NutraIngredients-USA in 2019 after making the leap from broadcast journalism. Today she delivers the latest news on everything from regulations in dietary supplements to research on the microbiome, to innovations in personalized nutrition. In addition to print, you can catch Masterson on the NutraCast, an award-winning podcast that takes a deep dive into nutraceuticals. Following the success of the NutraCast, Masterson debuted “NutraWomen Wednesday” in 2021, a weekly show that highlights the women behind wellness.

Prior to joining NutraIngredients-USA, she worked as a news anchor covering crime, politics, and business, as well as national and world events. Masterson received her journalism degree from Michigan State University. She currently resides in Chicago with her husband and two children. 

Danielle Masterson Profile
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About Radicle Perspectives: Elevating the Supplement Industry

In the dynamic world of dietary supplements, where scientific breakthroughs, shifting consumer sentiment, and evolving regulatory guidance collide,  it's easy to get lost in the noise and miss the crucial facts. But fear not!  Radicle Science and 20-year industry veteran and consumer advocate, Jaclyn Bowen, have got your back! 

Join us as we dive deep into the unchartered waters of dietary supplements and compliance, engaging with industry thought leaders, scientists, lawyers, and other influential catalysts who will answer the burning questions you've always had but never had the courage to ask. Stay one step ahead with Radicle Science's exclusive monthly fireside chats - your gateway to a transformative Radicle perspective. 

Meet the Host: Pelin Thorogood

As the Co-founder and Executive Chair of Radicle Science, Pelin has pioneered history's first and only proof-as-a-service company, whose mission is to close the proof gap between supplements and pharmaceuticals. She is an Industry Scholar for the Cornell Institute of Healthy Futures. Deeply committed to impact, Pelin is trustee of the UC San Diego Foundation and Co-Chair of the UC San Diego Innovation and Entrepreneurship Council. She holds a B.S. in Operations Research & Information Engineering, M.Eng and MBA, all from Cornell.

Pelin Profile webinar

Dietary Supplements: The Art & Science of Today’s Media