Radicle Perspectives:
Elevating the supplement industry through a series of virtual fireside chats with leaders, academics, and other influential catalysts.
Episode: Real Science vs. Marketing Science in Dietary Supplements
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In the competitive dietary supplement industry, distinguishing between genuine scientific research and marketing hype is crucial. This Radicle Perspectives, "Real Science vs. Marketing Science in Dietary Supplements," is for industry professionals who want to enhance their understanding of credible science and ethical marketing practices.
We'll delve into the fundamentals of rigorous scientific research, including the importance of clinical trials, peer-reviewed studies, and transparent methodologies. Gene Bruno, Chief Scientific Officer of Nutraland USA and Professor Emeritus of Nutraceutical Science with Huntington University of Health Sciences, will provide insights into ensuring that products meet the highest standards of evidence-based effectiveness.
Key Topics
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Understanding Scientific Research in Supplements
Evaluating Supplement Claims
Meet the Guest: Gene Bruno
Gene Bruno is Professor Emeritus of Nutraceutical Science with Huntington University of Health Sciences. Currently, he serves as Chief Scientific Officer of Nutraland USA, Inc. With graduate degrees in nutrition and herbal medicine, and as a 45-year veteran of the dietary supplement industry as well as an award-winning formulator, he has developed natural products for dozens of dietary supplement companies; educated and trained natural product retailers and health care professionals; and written hundreds of articles on nutrition, herbal medicine, nutraceuticals and integrative health issues for trade, consumer and peer-reviewed publications, as well as authoring books and textbook chapters. Gene also hosts two podcast series, The Bioactive Nexus Podcast, and The Vitamin Professor Podcast, exploring nutraceutical related topic and other issues relevant to the dietary supplement industry.
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Meet the Host: Jaclyn Bowen
Jaclyn Bowen is a food safety and quality systems engineer, and executive director of Clean Label Project, a nonprofit consumer advocacy organization with the mission to bring truth and transparency to food and consumer product labeling. Previously, she held numerous technical, standards development, food safety, quality and executive roles within the World Health Organization (WHO) Collaborating Centre, NSF International. Bowen holds masters’ degrees in quality engineering and public health management & policy.
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Real Science vs. Marketing Science in Dietary Supplements
October 4th, 2024 at 12:00 PM EST