Radicle Perspectives:
Elevating the supplement industry through a series of virtual fireside chats with leaders, academics, and other influential catalysts.
Episode 21: Uncharted Territory: Identifying White Space in the Supplement Industry
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In an ever-evolving supplement market, the opportunities for innovation and differentiation are vast. This Radicle Perspectives features Health & Wellness Industry Strategist, Heather Granato, as we explore the "white space" in the industry—areas of unmet consumer needs and untapped product potential. We will delve into emerging trends, from personalized wellness solutions to overlooked demographic segments, helping brands discover where they can innovate and lead. Attendees will gain insights on product development, consumer behavior, and the regulatory landscape, positioning their brands to thrive in this expanding market.
Key Topics
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Market gaps and unmet needs.
Personalization and data-driven opportunities.
Demographic trends shaping demand.
Regulatory considerations for new products.
Meet the Guest: Heather Granato
Heather Granato is the founder of strategic business consultancy Nutrachievement, and a 30-year veteran of the global natural products industry, serving in senior leadership roles with the SupplySide, Vitafoods and Food ingredients events and media brands. She is an international moderator and presenter with multimedia publishing experience, and has been recognized by FOLIO: as a top media professional and top woman in media. Granato is the founding president of Women In Nutraceuticals (WIN), a global non-profit focused on gender equity; she is also on the board of directors for the Organic & Natural Health Association
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Uncharted Territory: Identifying White Space in the Supplement Industry
October 18th, 2024 at 9:00 AM EDT