Radicle Perspectives:
Elevating the supplement industry through a series of virtual fireside chats with leaders, academics, and other influential catalysts.
Episode: Medical Marketing Mastery: Elevating Dietary Supplement Sales to Healthcare Providers
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Is your dietary supplement medical marketing strategy on point, a work in progress, or yet to be developed? According to McKinsey’s 2024 report on the $1.8 trillion global wellness market, consumers are highly influenced by doctors’ recommendations for mindfulness, sleep, and overall health, including vitamins, over-the-counter medications, and personal and home-care products. Enhancing clinical credibility through ingredients tested clinically and third-party research studies can boost product appeal.
Join us for a session designed to equip you with the tools and knowledge to effectively market dietary supplements in healthcare. We’ll provide an industry overview, highlight current trends and rising demand in medical practice, and offer practical advice, industry insights, dos and don'ts, and real-world examples.
Key Topics
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Understanding the wellness market and consumer behaviors influenced by doctors’ recommendations
Strategies to enhance clinical credibility through clinically tested ingredients and third-party research
Meet the Guest: James Munro
James Munro, ND started his higher education at the University of Hawaii at Manoa, earning a degree in biology with a focus on pre-medical studies. He then graduated from the National University of Natural Medicine in Portland, OR, with a doctorate in naturopathic medicine, completed his residency in integrative medicine at Progressive Medical in Atlanta, GA, and started his own self-named private practice, Dr. James Munro, LLC. Dr. Munro also currently serves as the Medical Director and Senior Director of Innovation for XYMOGEN, helping to develop and produce professional formulas and services that provide quality supplements to healthcare practitioners and their patients.
His dedication to providing top-quality care has led him to take the social media world by storm as he imparts his wealth of knowledge. Dr. Munro shares his wisdom on Facebook, Instagram, TikTok, and LinkedIn. He has become a true social influencer who cares deeply about helping people feel a little bit better tomorrow than they do today.
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Meet the Host: Jaclyn Bowen
Jaclyn Bowen is a food safety and quality systems engineer, and executive director of Clean Label Project, a nonprofit consumer advocacy organization with the mission to bring truth and transparency to food and consumer product labeling. Previously, she held numerous technical, standards development, food safety, quality and executive roles within the World Health Organization (WHO) Collaborating Centre, NSF International. Bowen holds masters’ degrees in quality engineering and public health management & policy.
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