Radicle Perspectives:
Elevating the supplement industry through a series of virtual fireside chats with leaders, academics, and other influential catalysts.
Episode: The Future of Supplement Research: Insights from MDBio
How do you take a brand new dietary supplement to market quickly, affordably AND with clinically proven claims? Find out how MDBio accelerated their product development cycles by rigorously testing multiple formulations head-to-head to identify the most effective sleep products. Learn how the nutraceuticals company founded by four medical doctors differentiated their brand and increased consumer trust by launching a “clinically proven” sleep supplement in record time.
Key Topics:
-1.png?width=48&height=45&name=Untitled%20design%20(33)-1.png "Untitled design (33)-1"){kind=small}
The power of “clinically proven” claims to increase sales, drive retention and enhance consumer trust
The future of supplement research
Meet the Guests:
Brenden Dougherty
Brenden Dougherty, a visionary in the nutraceutical industry, has spent the past decade refining business concepts in traditional and emerging markets. With a strong analytical background in finance, he applies his successful growth strategies to early-stage businesses needing visionary and operational leadership. By focusing on strategic partnerships and adopting venture development principles, he catalyzes growth at his consultancy, Team Shift. This ultimately led him to the nutraceutical space, where he currently leads MDbio – The Doctors Brand™.
Babak Larian, MD, FACS
Dr. Babak Larian, Clinical Chief at Cedars-Sinai Medical Center, is an internationally recognized expert in minimally invasive surgery for head and neck tumors. Board-certified in Otolaryngology/Head and Neck Surgery, he is also a Clinical Instructor at UCLA and actively involved in medical charities. Dr. Larian has authored peer-reviewed articles, presented at conferences, and serves on boards related to healthcare.
.png?width=450&height=450&name=RP%20Danielle%20Profile%20(3).png "RP Danielle Profile (3)")
About Radicle Perspectives: Elevating the Supplement Industry
In the dynamic world of dietary supplements, where scientific breakthroughs, shifting consumer sentiment, and evolving regulatory guidance collide, it's easy to get lost in the noise and miss the crucial facts. But fear not! Radicle Science has got your back!
Join us as we dive deep into the unchartered waters of dietary supplements and compliance, engaging with industry thought leaders, scientists, lawyers, and other influential catalysts who will answer the burning questions you've always had but never had the courage to ask. Stay one step ahead with Radicle Science's exclusive monthly fireside chats - your gateway to a transformative Radicle perspective.
Meet the Host: Pelin Thorogood
As the Co-founder and Executive Chair of Radicle Science, Pelin has pioneered history's first and only proof-as-a-service company, whose mission is to close the proof gap between supplements and pharmaceuticals. She is an Industry Scholar for the Cornell Institute of Healthy Futures. Deeply committed to impact, Pelin is trustee of the UC San Diego Foundation and Co-Chair of the UC San Diego Innovation and Entrepreneurship Council. She holds a B.S. in Operations Research & Information Engineering, M.Eng and MBA, all from Cornell.
The Future of Supplement Research: Insights from MDBio